Short Bio

Marie Torossian is the Founder of The Profit Lab and Marie Torossian CPA. She is a 10X Certified Elite Coach, Speaker & Mentor, Certified Public Accountant and Chartered Global Management Accountant, Auditor, CFO, and Author.

Marie has over 30 years of business experience. She has helped dozens of clients as a Financial Auditor, Controller, Chief Financial Officer, and business coach. She’s been nominated by the Florida Institute of CPAs for the Emerging Women Leader’s Award in 2022 and 2023 and by Ignition for Top 50 Women in Accounting in 2023. Her firm was the winner of 2022 The Best of Small Business Awards, Best Accounting firm!

As the creator of the VALUEATION-MT® methodology, she helps business owners who are struggling with understanding their business finances, injecting systems, policies and procedures, business valuation, and building a successful growth roadmap. The result of this methodology is to understand their business finances, make informed decisions, increase their business value, and live the life they want!

As a coach she helps her clients identify and solve the challenges that are holding them from growth, may it be personal, professional, or financial.  She teaches them to build a solid platform for growth, sustain progress, navigate new opportunities, hold them accountable to their goals and celebrate milestones!

Marie is the host of multiple shows and podcasts; “Coffee Time with Marie Torossian CPA” where she educates viewers and listeners about accounting, tax, and business strategies and The Profit Lab which expands the mission to empower entrepreneurs by bringing their stories to the masses, to inspire, empower, and uplift fellow entrepreneurs. She is also a TV Show Co-Host on Thriving Women’s’ Network.

She has authored two books, “The Complete Guide to Business Growth” and “A Business Owner’s Guide to Operational Accounting.” She writes blogs and articles for her websites, social media, and The Woodard Report.

Ms. Torossian’s mission statement is “To live in God’s grace, help those in need and make a difference in everyone’s life.” She describes herself in short as a leader, motivator, and mentor. She prides herself on her high ethical standards, discipline, and passion for helping her clients succeed. She enjoys the beautiful Florida waters with her husband and children during her free time.

Ms. Torossian loves to give back to her community. She serves as Board Member of the FICPA North Dade/South Broward Chapter, Member at FICPA Women’s Leadership, Chair for the Florida Justice Center, Treasurer to St. Mary Armenian Church and Accountant Advisor to Run by ADP.

Follow her hashtags #the10Xcoachamrie, #your10xcpa and #notyourtypicalcpa on all social media channels.

Standard Interview Questions:

1. Can you tell us a little about your background and how you got started your CPA Firm or your management consulting firm?
2. What inspired you to start your own business, and how did you identify your niche and target market?
3. How do you stay competitive in your industry, and what strategies do you use to differentiate your business?
4. What are some of the biggest challenges you face as a small businesswoman or entrepreneur, and how do you overcome them?
5. Can you share some tips for building and maintaining a strong online presence as a small business?
6. How do you measure and track the success of your business efforts, and what metrics do you focus on?
7. What are some of the biggest lessons you’ve learned about running an ecommerce business, and how have they helped you grow and improve?
8. How do you balance the need for growth and expansion with the need for financial sustainability as a small businesswoman or entrepreneur?
9. What role does customer service play in your business, and how do you ensure a positive customer experience?
10. Can you share some of the most effective marketing and advertising strategies you’ve used to drive sales and grow your business?
11. How do you stay up to date on industry trends and best practices, and what resources or tools do you use to stay informed?
12. How do you build and maintain partnerships with other businesses or organizations, and what benefits have you seen from these collaborations?
13. How do you balance the demands of running a business with your personal life and other commitments?
14. What advice do you have for other small businesswomen or entrepreneurs who are looking to start or grow a business?
15. What are some common misconceptions about running a business that you’ve encountered, and how do you address them?
16. Can you tell us about your VALUEATION-MT® methodology and how it helps business owners increase the value of their businesses?
17. As a 10X Certified Elite Coach, Speaker & Mentor, what are some key strategies you teach your clients to help them realize their full potential?
18. Could you share some insights from your books, “The Complete Guide to Business Growth” and “A Business Owner’s Guide to Operational Accounting,” and how they can benefit entrepreneurs?
19. What inspired you to start hosting shows and podcasts like “Coffee Time with Marie Torossian CPA” and “The Profit Lab,” and how do these platforms contribute to your mission of empowering entrepreneurs?
20. Could you elaborate on the workshops, webinars, online courses, and coaching programs you offer to help your clients understand their business finances, make informed decisions, and increase their business value?
21. You have delivered multiple CPE classes for CPAs. Can you discuss some of the key topics you cover in these classes and how they help CPAs modernize their firm’s services?
22. How did it feel to be nominated for Emerging Women Leader by the Florida Institute of CPAs and recognized as one of the Top 50 Women in Accounting by Ignition? How have these accolades impacted your career?
23. Can you share some details about your experience working as an auditor and Controller/CFO? How have these roles shaped your understanding of financial management and business operations?
24. What motivated you to start offering consulting services to small businesses, and what challenges did you face when launching your accounting and management consulting businesses?
25. How do you incorporate your mission statement of living in God’s grace, helping those in need, and making a difference in everyone’s life into your professional endeavors and community involvement?